What is SEO?
Ans: SEO stands for Search Engine Optimization, is used in-order to raise the quality and quantity of traffic/leads on your website via organic search engine results. To understand SEO better, check the following parts with definitions:
Quality of traffic
You can gain attention from genuine visitors from around the world who are interested in the product you want to sell.
Quantity of traffic
Once you get an accurate audience by clicking through SERP (search engine results pages) you will get more traffic.
Organic results
Ads make an important portion of many SERPs. But Organic traffic is cost-free.
Quality of traffic
You can gain attention from genuine visitors from around the world who are interested in the product you want to sell.
Quantity of traffic
Once you get an accurate audience by clicking through SERP (search engine results pages) you will get more traffic.
Organic results
Ads make an important portion of many SERPs. But Organic traffic is cost-free.
How SEO Works
Content
Content is an important part of SEO, it a tool to reach and engage the audience. For example, you own a stationery store and want to increase the visibility, then you might publish a series of articles, mentioning the wide range of school, & office supplies you comprise. And when a person who is seeking the same supplies will see that information and approach you. In such cases, your content must be engaging, interesting, relevant, and shareable. Also, content comes in a variety of forms, including
Web page content
Videos
Blogs
Infographics
Social media posts
Keywords:
Keywords are words and phrases that prospects use to find online content, and that brands can then use to connect with prospects who are looking for their products and services. When researching keywords, it’s important to look for ones that have high search rates and low competition and to choose short-tail keywords (such as mobile covers), long-tail keywords (such as devotional mobile covers), and local keywords (such as plastic and devotional mobile covers shop in Bandra) to work into your content. You can also utilize keywords to enhance all your titles, URLs, etc.
Off-Page SEO:
Off-page SEO includes external optimization methods which happen away from your site, not on it. This way is used for off-page SEO is backlink building because the quality of backlinks from external sites tell that your site is valuable and high-quality. There are many techniques to backlink building, and some of the best practices involve guest blogging, infographics that will be shared, and quoting influencers in your content.
Local SEO:
Local SEO is getting important. Nowadays, around 60% of all searches are done from tablets and smartphones, and another half via local intent. If you owned a laptop store, for example, then local SEO would make sure that when people in your area went looking for the best laptop store in town, they’ll come across your site. Inclusively, other local SEO best practices include creating location-specific pages for your site and creating pages for your business on Google My Business, and Google Maps.
Visibility and Rankings:
The SEO helps to increase visibility, which means it makes the prospects easier. Visibility is directly connected to your ranking. The higher you rank on a search engine result page is, the more likely prospects are to see you and click through to your site.